Think about the emails you receive, really from any brand but mostly from sports brands you follow.
TICKETS FOR SALE!
DONATE TO OUR THING!
If you’re lucky, you might even get an OUR TEAM WON A GAME! email.
What you don’t get in your inbox are many emails actually CREATING VALUE for the audience. At Get8 Sports, we aim to tell a compelling story, allow the audience to see themselves in the content and then deliver an easy CTA once they’ve been entertained. Our campaigns drive true engagement, entertainment and even education. Here’s how a recent campaign went for a high school athletic department football fundraiser.
PARTNER: Munster High School Athletics – Munster, IN
CAMPAIGN: Email to community with features, trivia, alumni spotlights and THEN A CTA at the end
GOAL: Tell the story of a prominent coach and leader, engage community members with a compelling email and drive clicks to the online fundraiser
RESULTS:
— 49.6% email open rate (between 35-40% is considered successful in sports industry)
— 3.9% link click-through rate (between 2-5% considered successful in sports industry)
— $2,109 donated to school’s project within 48 hours of distribution
“Working with Get 8 Sports was a seamless and efficient experience. The entire process only required one brief planning meeting, a follow-up email, and a final review prior to release,” Munster High School Athletic Director Mike Schultz said. “Josh and the team’s professionalism stood out from the start, as they came well-prepared.”
Here’s an overview of how we drove results for Munster High School Athletics:
- Identify powerful and relevant stories and have the Get8 Sports team consult on format and delivery
- Engage key stakeholders to your campaign. We interviewed 2 key alumni for this newsletter, which drove interest and connected to the desired CTA at the end of the newsletter
- Work closely with partner to ensure the most effective delivery? We needed a little flexibility tech-wise from MHS to deliver to the largest community possible. We work with you to pull all of the levers to make a campaign work!
“The finished product was truly impressive and drew positive attention from both alumni and community members, enhancing the visibility of our school,” Schultz said. “Get8’s commitment to delivering a top-notch result has us committed to doing more work with Josh and the team.”
Need a digital media campaign? Need a hand with extra visuals or writing? HIT US UP HERE to connect and work on something interesting that will entertain, engage and serve as earned and owned media to drive your business outcomes!
