RECENT WIN: eNewsletter Campaign
Think about the emails you receive, really from any brand but mostly from sports brands you follow. TICKETS FOR SALE! DONATE TO OUR THING! If you’re lucky, you might even get an OUR TEAM WON A GAME! email. What you don’t get in your inbox are many emails actually CREATING VALUE for the audience. At […]
Brilliant Shrimp-Eating Schedule Video
Every team in sports tries to be cute with its schedule release videos. In the NFL, it’s become a contest bordering on a holiday when the teams’ social media folks put out the wackiest schedule video they can. Sports is fun. That’s what we’re all trying to get to. But a lot of times in […]
